FundraisingFundraising is about relationships. The stronger the relationship, the greater the level of giving. Classic Press understands the importance of relationship buildings. With over 45 years experience working within the fundraising industry, Classic Press manages the Direct Mail processes for a range of not-for-profit organisations, enabling them to concentrate on the task of relationship building or "donor cultivation" rather than purely donor acquisition. The staff at Classic Press have many years experience in a range of fundraising streams, and can assist you with Case Statements and strategic plans, offering advice on bequest development, annual appeals, special events, trust submissions and major gifts. |
Chuck Roost an American fundraiser crystalised a very simple idea. When you are asking people for funds there are a number of levels of contact. What drives us is relationship with our donors so that they catch the vision that drives us.
The levels of contact each have their use but each must be driven by relationship. He asserted that we should keep our emphasis in one direction. We should aim for the one to one meeting. 80% of funds received are given by less than 5% of our databases. These are surprising few people!
